Ubisoft - The Division

CASH CONTAGION

Find out the infection risk
of your banknotes. 🦠

afin de "teaser" sur la sortie du jeu vidéo Tom Clancy's : The Division, nous avons choisi d'illustrer le scénario catastrophe du jeu dans lequel une grande partie de l’humanité est décimée à cause d’un virus transmis via des billets de banque L'idée consiste à analyser le contenu d’un billet de banque à partir du scan de son numéro de série sur un site dédié très immersif.

Brief
Ubisoft wanted to introduce its new action video game called The Division. The pitch? A virus spread on banknotes has made the US fall in 5 days.

Idea
A website that scans banknotes to prevent this worst-case scenario.

Role
Ideation / Digital and social media copy / Production follow-up

SCAN2.gif
MAP.gif
RESULT.gif

The first letter of the banknote’s serial number is scanned by the webcam, giving so the location of its printing.
Combining with the user’s IP address, it is possible to estimate the travel of any banknote and the amount of germs contained.

The final result is based on data from the European Central Bank, Master Card and Euro Bill Tracker.

FWA of the day
333.000 people have seen the hashtag #CashContagion during the first week
0 banknote spent in paid-media

The Division's new site will tell you if someone peed on your money : PC Gamer
Find out how much bacteria is on your banknotes : Digital Spy