Citroën

Brief
Citroën offered to buy the client’s old car before selling them a brand new one for the Black Friday period. For once, it was up to the clients to convince the car dealers to buy their car.

Idea
Roles are inverted during the Reverse Black Friday: three highly-qualified experts are teaching us how to pimp a car to sell it better.

Agency: La Chose
Creative director: Hadi Hassan-Helou
Art director: Benjamin Noé