Parions Sport

Brief
To celebrate the 2021 NBA Christmas Day, Parions Sport was looking to reward its community with an unique gift.

Idea
A content and influence strategy to offer to the community a limited-edition hoodie made up with street-artist Nairone.

🏀🇺🇸 Cette année, grâce à @nairone, on va avoir un #BetDeStyle pour regarder les #NBAXmas Games avec notre hoodie collector @nba x @parionssport ! 😎
Link: https://www.instagram.com/p/CXggv4yg-5u/