Warner Bros

Brief
Warner Bros is about to release the new season of Game of Thrones on DVD and Blu-Ray. Fights, treasons, rivalries… more than ever, lots of epic characters want to rule the Seven Kingdoms.

Idea
A bot that crowns each fan that tweeted with the #KingOfTwitter hashtag.

Creative director: Jef Bouillot
Art directors: Benjamin Noé, Ferdinand van As

The fan rules the social network until another one uses the hashtag, he can tweet again to make Twitter falls into instability and disorder.
The winner was the fan who spent the longest cumulative time on the throne.

130.000 tweets in 5 days
2.800.000 people have seen the hashtag
Other brands engaged the conversation around the trending topic
No paid-media

- Brain Damaged: Asseyez vous sur le Trône de Fer
- Le Geek c’est chic: Devenez le roi de Twitter pour remporter votre couronnement sur le trône de Fer
- Dans ta pub: Les fans de la série vont pouvoir accéder au tant convoité trône