Ubisoft

Brief
Ubisoft wanted to introduce its new action video game called The Division. The pitch? A virus spread on banknotes has made the US fall in 5 days.

Idea
A website that scans banknotes to prevent this worst-case scenario.

FWA of the day
333.000 people have seen the hashtag #CashContagion during the first week
0 banknote spent in paid-media

PC Gamer: The Division's new site will tell you if someone peed on your money
Digital Spy: Find out how much bacteria is on your banknotes

Agency: Supergazol
Creative director: Jef Bouillot
Art director: Benjamin Noé, Ferdinand Van As